EU’s updated distribution rules
On 10 May 2022, the European Commission published the updated Vertical Block Exemption Regulation (VBER) and Guidelines on Vertical...
About Me
Alex is a partner in the firm’s antitrust, competition and trade group.
Clients turn to him for strategic, commercially focused advice on complex transactions and antitrust investigations.
His experience of working in London, Brussels and Beijing – and of regularly co-ordinating antitrust strategy across multiple jurisdictions – enables him to offer a truly international perspective.
In addition to obtaining merger approvals and helping clients through cartel and abuse-of-dominance investigations, Alex also advises on state aid law, utility regulation and distribution arrangements.
He has experience across a wide range of industries, with particular expertise in consumer products, defence, financial services, pharmaceuticals and regulated utilities.
Alex is based in London and often works out of Brussels. In 2008/09, he spent 18 months in Beijing jointly leading our China antitrust practice, and headed our response to the introduction of China’s anti-monopoly law.
Alex speaks English and French.
Alex Potter's Passles
Freshfields Technology Quotient
Insights at the intersection of technology and the law
UK Verticals Reform: VABEO Text Published as UK Inches Towards New Regime
Following publication of the final recommendation of the Competition and Markets Authority (CMA) to the Secretary of State last November,...
The devil is in the detail: General Court’s renvoi judgment in Intel demands rigorous effects analysis in abuse of dominance cases
In a 26 January 2022 judgment, the General Court has partially overturned the Commission’s 2009 decision and entirely overturned the...
The devil is in the detail: General Court’s renvoi judgment in Intel demands rigorous effects analysis in abuse of dominance cases
In a 26 January 2022 judgment, the General Court has partially overturned the Commission’s 2009 decision and entirely overturned the...
UK Verticals Reform: An Added Layer of Complexity for International Companies
Contrary to the traditional position in the US, the EU has long had a focus on the competitive effects of vertical agreements and...
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